FERNS, a restaurant and lifestyle brand in Siargao needed an identity that captured the relaxed, organic feel of island life while maintaining a modern, clean aesthetic.
FERNS is a restaurant and lifestyle brand located in the beautiful island of Siargao, known for its surfing culture and laid-back atmosphere. The challenge was to create a brand identity that captures the essence of island life - organic, relaxed, and connected to nature - while maintaining a modern, clean aesthetic that would appeal to both locals and tourists. The design direction focused on natural elements, earthy color palettes, and typography that feels both organic and refined. The result is a brand that embodies the spirit of Siargao island - sustainable, authentic, and beautifully simple - creating an experience that connects customers with the natural beauty of the surroundings.
