ROOTS

Roots has always been about keeping things fresh, vibrant, and fun. From the start, the brand celebrated street-style drinks, youthful energy, and community. Today, that same playful spirit continues to define Roots everywhere it grows. The visuals for Roots are bright, playful, and eye-catching, using a youthful color palette of blues, pinks, and yellows. Posters and layouts highlight the drinks clearly while keeping the tone approachable, fun, and consistent across platforms.